S.L.A.T.E. BRANDS INCLUDE
10 Deep Clothing, 101 Apparel, 191 Unlimited, 9five Eyewear, A. Tiziano, Alife, All Girl Skate Jam, Alpinestars, Alter Ego/Rhythmarts, Ambiguous Clothing, Antihero Skateboards, Ashbury, Atticus Clothing, Black Apple, Board Retailers Association, Bogart, BOOMTHO!, Charlie Noble, Chivalrous Culture, Chrome, Civil Clothing, Counter Balance, Crooks & Castles, DC Shoes, Delta 9, Deluxe Distribution, DGK, Diamond Supply, Dogtown Skateboards, Dregs Skateboards, DUNKELVOLK, DVS Shoe Co., Dwindle Distribution, Elm Company, Entity Life, Entree, Ergo, Exclusive Game, Exact Science, Faze Apparel, FLI Pelican, Flud Watches, Fly Society, Forest Skateboards, Foundation Super Co., Foxhead, Inc., Frank’s Chop Shop, Fyasko, Glamour Kills Clothing, Globe, Good Wood NYC, Grenade, Heel Bruise, Huf, Hurley, Im King, Imixed, Imperium (IMPRM), Incipio, IPATH, JammyPack, Inc., Jed Clothing, Jedidiah, Kidrobot, Lifted Time, Lira Clothing, Live Individuals, Live Mechanics, Love The Truth Clothing, L-R-G Clothing Co, Madgods, Maloof Money Cup/Trinity, Maloof Skateboarding, Manhattan Portage, Matix, Meister Watches, Mighty Healthy, Mishka NYC, Mitchell & Ness, Neff Headwear, Neon Green, On One Clothing, O’Neill Men’s, O’Neill Ladies, Orisue Clothing, Peter Grimm Headwear, PIIQ by Sony, Play Cloths, Primitive, Profound Aesthetic, Puma-Time/Marlox Group, Quiksilver, Quintin, Radii Footwear, Real Skateboards, Rebel8, Rich Weirdo Clothing, Rich Yung, Rockport-est. 1971, Rocksmith, Rogue Status/DTA, Rook, Ryd Clothing, Sabit NYC, Scratch-Tracks, Select Distribution, Skullcandy, Inc., Slowbucks, Society Original Products, Stance, Stussy, SUPERBrand, The 611 Lifestyle Apparel, The Freshnes, The Hundreds, The Originators, The Seventh Letter, Thunder Trucks, Transparent Systems, True Love and False Idols, Tum Yeto, Undefeated, Us Versus Them, Vast, Venture Trucks, VGB, Vitamin THICK, VXRSI, XLARGE Clothing, Zoo York
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HYPEBEAST
Hypebeast was launched in January of 2005 as a one-stop news source for internet-savvy fashion enthusiasts. Features and interviews that profile designers and brands serve as a platform for companies to showcase new and upcoming product, while keeping readers informed of new trends, retailers, and events. The Guest Blogger section features exclusive blogs where industry insiders share their thoughts and opinions, while a large and active Forum provides a community space where readers around the world are able to connect and interact.
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S.L.A.T.E. at MAGIC is a curated gathering of progressive brands and emerging talent within the skate, surf and street communities, fusing subculture, art and music. Take a sneak peak of the latest S.L.A.T.E. brands in this month’s newsletter and check out the S/S 2012 collections at the August 2011 show, a must for every progressive buyer.
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Fox
For more than 30 years, Fox has been an action sports leader in technical and trend-forging products and clothing. Fox is rooted in riding and obsessed with relentless innovation, taking cues from the championship-winning team of athletes: Ryan Dungey (MX), Blake "Bilko" Williams (FMX), Damien Hobgood (Surf), Ian Walsh (Surf), Scotty Cranmer (BMX), Chase Hawk (BMX), Rusty Malinoski (Wake), and Reed Hansen (Wakeskate), to name a few. It began with a passion for making the best motocross gear in the world, which continues today through each collection. That same passion and innovation has been applied to the sickest fits and fabrics in jeans, shirts, boardshorts, and goes across the entire line. Created with feedback from our elite team of athletes, Fox apparel and accessories are on trend, technical, and top quality.
FoxHead.com |
Stussy
In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California. As the clothing line expanded, it's raw and modern aesthetic soon developed into the next generation of new wave beach culture. With Stussy's success came the opportunity to travel and spread the Stussy vibe. We hooked up with trendsetters in New York, London, Tokyo and other areas of the world. Stussy clothing was inspired by this international group of musicians, skaters, DJs and artists with similar tastes, which helped to shape the brand into an international streetwear label. Today, Stussy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stussy is a leader in the culture which we helped start over 30 years ago.
Stussy.com
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LRG :
LIFTED TIMING - EQUIPMENT FOR LIFE'S JOURNEY
LRG's exclusive new watch collection by Lifted Timing, "Equipment For Life's Journey" is designed to take you anywhere life leads you. Nine models, meticulously crafted with Japanese movement, durable, rugged, and water-resistant, will be offered at MSRP's ranging from US$62 to US$260 at select specialty retailers worldwide and at l-r-g.com
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Maloof Skateboarding "Best Line" Competition @ S.L.A.T.E.
What: The Maloof Skateboarding "Best Line" Competition - Pro skaters and qualifying amateurs compete on a 4,000 sqf street course, designed and constructed by California Skateparks.
When: Semi-finals, August 22 / Finals, August 23
Where: Street Course @ S.L.A.T.E. (on the show floor), The Mandalay Bay Convention Center/Las Vegas
maloofmoneycup.com |
UNDEFEATED
Undefeated (UNDFTD) was founded in 2002 in Los Angeles, California by Eddie Cruz and James Bond. Their goal was to offer customers on South La Brea the hardest to find shoes from the best brands. Since then Undefeated has provided sneakerheads with some of the best shoes on the market as well as created some of the best collaborative editions. Undefeated now has 3 stores in the Los Angeles area, a store in Las Vegas and 2 stores in Japan. The Undefeated brand has also evolved into a sports themed apparel collection featuring quality fleece, tees, hats and accessories. Play dirty.
UNDFTD.com
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Us Versus Them
Us Versus Them was born in 2007 as an outlet for the creative ideas that were springing up out of the seminal Southern California boutique and art gallery, Versus. Combining the various artistic styles and cultural influences that flowed into the shop, designer Graham Nystrom created a visual language for UVT that had not yet been seen in other companies. Strong branding mixed with deep sociopolitical messages and a healthy dose of sarcasm set the brand apart. While speaking out against the exploitation of subcultures by the marketing industry, hypocrisy, ignorance, abuses of power and disenfranchisement, UVT promotes self empowerment, independent thought and respect to everyone. Coming from three distinct but interconnected backgrounds, co-owners James Banuelos, Mike Glory and Graham Nystrom spent their formative years existing in and contributing to these various realms. From the skate, cycling and surf scenes to the political, graffiti, street, music and art worlds to the resurgent motor culture, the name resonates with a carried respect and authenticity.
UsVersusThem.com |
Hurley
"Hurley is a company based on inclusion", says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley's early years as a Huntington Beach shaper, working with friends alongside the world's best athletes to make a better surfboard. It applied to the company's launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali.
Hurley.com
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