The Best of the Successful Product Manager’s Handbook Volume IV In the fourth volume of this four-volume set from the pages of Pharmaceutical Executive, you’ll learn how to think strategically about how to face trends and challenges in the industry Volume IV includes strategies on: » Patient Behavior – uncover consumer purchasing facts » Advocacy – tips on patient education » Budgeting for Success – achieve blockbuster results » Mobile Communication – uptake on video podcasts » Client-Agency Relations – learn to balance time » Training – optimizing team performance » Product Launches – identify the best time