Pharmaceutical Executive The Successful Product Manager’s Handbook
Learn how to create a brand positioning statement, build brand value and turn business information into action. Strategy game planning a competitive intelligence tool for pharma brand and product managers. Get tips on creating an effective launch plan. ...Click here

Pharmaceutical Executive Smart Pharma Brand and Strategy
Make branding your advantage. Benchmark your branding strategies against leading pharmaceutical companies to ensure that your company is maximizing profit by effectively building and communicating brands. Add to profit—and survive ...Click here

Pharmaceutical Executive Key Opinion Leaders Strategy and Relationship Management Vol. I & II
Market-leading Pharmaceutical professionals prosper with ideas, best practices and other career-building tips offered in this compilation. Learn specialist focused strategy for drug discovery, clinical development, drug launch, post market surveillance. Discover how marketers can identify and categorize local leaders into social and technical networks. ...Click here

Pharmaceutical Executive What Physicians Want Vol. I & II
How, when and why physicians consume information. Information on marketing, detailing, sampling, prescribing, CME, conventions and meetings from some of the best in the industry.  Best methods to communicate with docs.  New ideas from reorganization to alternative sales channels to embedded outsourcing. ...Click here

Pharmaceutical Representative Selling to Key Physician Specialties, Vol. I, II & III
Train sales to help communicate at a more sophisticated, productive level.  Expand customer insight and build stronger relationships.  A valuable resource for business planning, call strategy, formulation and physician interaction.  With 21 specialties covered in the collection along with bonus articles on Social selling, Adding client value and learning from the best in the industry. ...Click here