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Can Pharma Find a Cure for Incorrect Demand Forecasts? |
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From fluctuating market demand to competitive activity and variable APIs, there are many factors that make drug forecasts inaccurate, leading to serious consequences for operational efficiency and your bottom line.
To understand the effects of demand forecast inaccuracy – and the struggle to bring new products to market – Patheon commissioned ORC International to conduct in-depth interviews with 50 Pharma industry executives with experience in creating or implementing demand forecasts for commercial launches. Download the report to read the informative results of the interviews. |
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Download: Impact of Incorrect Forecasts on New Product Launches |
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