Help your canine patients keep calm this holiday  |  View online »

Fourth of July: Fun for humans, stressful for dogs.

Nearly 40% of owners say their dogs show symptoms of stress on July 4th. And among those dogs, 81% were triggered by fireworks.1

The culprit? Noise aversion.

Dogs suffering from noise aversion are distressed. They can display a wide range of behaviors, such as pacing, panting and damaging property. Noise-averse dogs may even injure themselves or escape. It may not seem like a big deal, but it is. More dogs run away from home over the Fourth of July holiday than any other time.2 In fact, dog shelters report that July 5th is their busiest day of the year.3

The solution? SILEO® (dexmedetomidine oromucosal gel).

SILEO can help dogs remain calm during noise events. It’s the first and only FDA-approved medication for treatment of canine noise aversion. Plus, SILEO calms without sedating, so dogs can still enjoy time with the family. In a 2016 SILEO Early Experience Program:

90% of dog owners were "satisfied" or "very satisfied" with SILEO.4 95% of veterinarians plan to continue prescribing SILEO.4 See SILEO in action »

DON’T MISS OUT Download our FREE Noise Preparation ToolKit today It's full of helpful marketing materials created just for clinics: an informative flier, social media posts, clinic hold messages, email templates and more. Stay ahead of the fireworks with SILEO and help your patients stay calm this summer. GET MY TOOLKIT NOW »

Important Safety Information: Do not use SILEO in dogs with severe cardiovascular disease, respiratory, liver or kidney diseases, or in conditions of shock, severe debilitation, or stress due to extreme heat, cold or fatigue or in dogs hypersensitive to dexmedetomidine or to any of the excipients. SILEO should not be administered in the presence of preexisting hypotension, hypoxia, or bradycardia. Do not use in dogs sedated from previous dosing. SILEO has not been evaluated in dogs younger than 16 weeks of age or in dogs with dental or gingival disease that could have an effect on the absorption of SILEO. SILEO has not been evaluated for use in breeding, pregnant, or lactating dogs. Transient pale mucous membranes at the site of application may occur with SILEO use. Other uncommon adverse reactions included emesis, drowsiness or sedation. Handle gel-dosing syringes with caution to avoid direct exposure to skin, eyes or mouth. SILEO has not been evaluated for aversion behaviors to thunderstorms. See full Prescribing Information.

This survey was conducted online within the United States by Harris Poll on behalf of Zoetis from May 23-25, 2016, among 2,136 adults ages 18 and older (887 are dog owners). This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact [email protected]. Olsen YS. Extra measures keep dogs safe during noise of Independence Day. Chicago Tribune. http://www.chicagotribune.com/suburbs/lake-county-news-sun/news/ct-lns-pets-lost-indepdendence-day-st-0702-20160701-story.html. Accessed March 24, 2017. Manning S. Fourth of July fireworks send ‘freaked’ dogs to shelters; what owners can do. Huffington Post. http://www.huffingtonpost.ca/2012/06/26/fourth-of-july-fireworks-_n_1628367.html. Accessed March 24, 2017. Data on file, SILEO Pet Owner Submissions. August 2016, Zoetis Inc. SILEO® is trademark owned by Orion Corporation Orion Pharma Animal Health. It is manufactured by Orion Corporation and distributed by Zoetis under license from Orion Corporation Orion Pharma Animal Health. ©2017 Zoetis Services LLC. All rights reserved. SIL‑00238 This is an advertisement from Zoetis Inc. 10 Sylvan Way Parsippany, New Jersey 07054 To opt out of future messages from DVM360 on behalf of SILEO click here.