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A Service Announcement from Pharmexec
Pharmaceutical Executive
5th Annual Digital Pharma East
AGENDA PRICING VENUE FACULTY BROCHURE REGISTER
Join us as we celebrate five years of innovation at Digital Pharma East!

This is the flagship event of the global Digital Pharma event series that brings the industry the most cutting edge agendas available anywhere. Digital Pharma has a strong reputation for assembling the largest number of industry speakers to present on the most pressing digital topics, and this year will be no exception. This event has been a pioneer since the outset. It was the FIRST event to put Social Media on center stage. It was the FIRST event to adapt "Unconference" parameters into its format. This year’s event promises to be THE most extensive program ever, brought to you by the most compelling faculty yet!

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Don't Miss Out on These Great Features:

Shwen Gwee Marc Monseau
Walt Johnson Ceci Zack
John Mikardos Matt Thomas
Todd Kolm Bob Allen
FEATURED CHAIRMEN:
Digital Pharma East will be co-chaired by Shwen Gwee and Marc Monseau, two of the most esteemed digital health pioneers in the industry.
  • Shwen Gwee, VP Digital Health, EDELMAN
  • Marc Monseau, Founder and Principle, MDM Communication

FEATURED SESSIONS:
  • Where Does Digital Fit into the Marketing Mix and the Overall Goals of the Organization?
    C. Walt Johnston, Vice President, Marketing, ASTELLAS PHARMA
  • A Practical Approach to a Customer Centric Culture Driven Through a Digital Mindset
    Ceci Zak, VP Business Innovation, SANOFI-AVENTIS
    Joan Mikardos, Sr Director Digital Center of Excellence, SANOFI-AVENTIS
  • Generating Meaningful Customer Insights via Digital Marketing
    Matt Thomas, VP, Marketing, MEDTRONIC
  • Case Study: How to Engage Health Consumers When the Digital World Keeps Changing
    Todd Kolm, Director, Emerging Channel Strategy, PFIZER
  • Integrated Channel Marketing: Are We There Yet?
    Bob Allen, Director of Mobile and Social Media, ASTRAZENECA

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